Malala Yousafzai isn’t just speaking to people—she’s creating them. Through her speeches and storytelling, she doesn’t just make arguments about education, justice, or peace. She invites us to become a certain kind of person. This is the heart of constitutive rhetoric—language that doesn’t just communicate ideas, but calls an audience into being. In both her Nobel Peace Prize Lecture and her children’s book Malala’s Magic Pencil, Malala constructs a collective identity. This identity is rooted in courage, empathy, and moral responsibility.
This reflection explores how her words do more than inform—they define. She shapes how people see themselves. This opens a rhetorical space where global citizens—young and old—can imagine themselves as agents of change.
A Voice That Names the Listener
Constitutive rhetoric starts with interpellation—the moment when someone says something and the audience recognizes, That’s me. She’s talking to me. Malala’s rhetoric is full of these moments, especially in the Nobel Lecture. When she says, “One child, one teacher, one book, one pen can change the world,”, she is not just offering a hopeful slogan. She is identifying her audience as capable changemakers. Instead, she is naming her audience as capable changemakers. It doesn’t matter if you’re a teacher in Ghana. Whether a student in Sweden or a policymaker in New York, Malala is telling you that you already hold power.
This rhetorical move builds a collective identity that crosses borders. You are no longer just someone listening to a speech. You are now part of a global community. This community values education and stands against injustice. That’s a shift in identity—and it’s intentional.
In Malala’s Magic Pencil, the constitutive effect is more subtle, but no less powerful. The narrator says, “My wishes changed. I wished for peace. I wished for war to end.” For children reading this, the line doesn’t just explain how Malala grew. It creates a model for how they might grow. They are invited into the story, not just as observers, but as potential wish-changers and problem-solvers. It suggests that even a child’s view of the world can mature into something visionary.
Rhetoric That Builds Community
Malala doesn’t appeal to an audience that already exists—she helps build one. That’s the core of constitutive rhetoric: language that forms a “we.”
In her Nobel Lecture, that “we” is deeply inclusive. She doesn’t speak as a Pakistani girl alone. She speaks as someone standing “with the girls of Nigeria.” She stands “with the children in Palestine.” She stands “with every child who wants to learn.” These phrases construct an identity based not on nationality, race, or religion—but on shared values and shared struggles.
In that way, her speech isn’t just descriptive—it’s performative. She’s not just describing what a global community looks like. She’s actively forming it in the room. Every listener becomes part of something bigger, simply by being addressed that way.
Compare this with Malala’s Magic Pencil. Here, the identity formed is more intimate: children who care, dream, and imagine. It’s not a political call—it’s a moral one. The book says to its readers, You’re the kind of person who sees wrong and wishes to make it right. That’s a subtle but foundational identity-forming message. It invites children to carry that identity with them as they grow.
The Power of “I” and “We”
One of the most effective tools Malala uses to constitute her audience is her shifting between “I” and “we.” In both texts, she begins with “I” — telling her story, her dreams, her struggles. But she doesn’t stay there. She moves outward. In the speech: “We realized the importance of pens and books when we saw the guns.” In the book: “I wished I could help others.”
The rhetorical effect is that the personal becomes shared. Her “I” becomes a mirror for the reader. This is not ego—it’s invitation. By hearing her story, we begin to see ourselves in it. And once that happens, it’s easier to accept the shift to “we.”
This move is especially significant in the context of constitutive rhetoric. “We” is not just a grammatical choice. It’s a political act. It says, You and I are the same kind of people, and we are part of the same kind of mission. That’s how you build a movement—not just with logic, but with identity.
Language That Inspires Action by Inspiring Identity
Rhetoric that persuades can change minds. Rhetoric that constitutes can change lives.
That’s what makes Malala’s communication so effective. It doesn’t just tell the audience what to think—it gives them a role to play. In the Nobel Lecture, that role is advocate, ally, and protector of the right to education. In Malala’s Magic Pencil, the role is imaginative thinker, wish-maker, and quiet activist.
When children read her story, they’re not just learning about injustice. They’re learning that they can be the kind of person who does something about it. When adults hear her speak, they aren’t just spectators of her courage. They’re asked to see themselves as part of a moral movement.
This rhetorical work is especially vital in a fractured world. People are divided by geography, politics, and privilege. Malala’s rhetoric stitches a new kind of identity. It is not defined by what you have. It is defined by what you believe and what you do.
Final Thoughts: Identity Is the Invitation
Malala Yousafzai’s rhetorical power lies at its core. She invites us to become the kind of people who believe in a better world. Then, she urges us to act like it.
That’s the work of constitutive rhetoric. It doesn’t just inform or argue. It calls. It names. It shapes. And in Malala’s case, it helps build a generation. Maybe it even builds a world. These are people who refuse to see education as a privilege. They begin to see it as a shared right.
Whether it’s a child holding a picture book or a diplomat hearing her speak in Oslo, the invitation is the same:
This is who you are. This is what we believe. Now let’s do something about it.
Related Article: The Rhetoric of Change: Malala Yousafzai’s Persuasive Power Across Two Texts
Works Cited
Yousafzai, Malala. Malala’s Magic Pencil. Illustrated by Kerascoët, Little, Brown and Company, 2017.
Yousafzai, Malala. “Nobel Peace Prize Lecture.” NobelPrize.org, 10 Dec. 2014,
https://www.nobelprize.org/prizes/peace/2014/yousafzai/lecture/.
Charland, Maurice. “Constitutive Rhetoric: The Case of the Peuple Québécois.” Quarterly Journal of Speech, vol. 73, no. 2, 1987, pp. 133–150. Taylor & Francis Online,
https://doi.org/10.1080/00335638709383799.
Palczewski, Catherine Helen, et al. Rhetoric in Civic Life. 3rd ed., Strata Publishing, 2021.
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